Every hosting company in this market gets asked the same question: where are your servers, and will my site be slow in Pakistan? It is a fair question with a more interesting answer than 'closer is better'.
Where the time actually goes
For a typical WordPress page, network latency to the server is a small fraction of what a visitor experiences. A request from Karachi to Singapore adds roughly 60–90 milliseconds of round-trip time. An uncached WordPress page that spends 800 milliseconds in PHP and MySQL costs you ten times more than the distance does.
- Time to first byte on an uncached page: often 400–1200 ms
- Round trip to a regional server: roughly 60–90 ms
- Render-blocking CSS and JavaScript: frequently 500 ms or more
- Unoptimised images: routinely the largest payload on the page
What to fix first
Full-page caching at the web server removes PHP from the critical path entirely. That single change usually does more for a Pakistani visitor than moving a server two thousand kilometres closer. Object caching helps the pages that cannot be page-cached — carts, checkouts, logged-in sessions.
When distance does matter
Distance matters for uncacheable, interactive traffic: a checkout flow, an admin panel, an API called repeatedly by a single-page application. If that describes your workload, the region you pick is worth thinking about, and a CDN in front will not save you because those responses cannot be cached at the edge.
It also matters for perceived responsiveness on repeat interactions. Ninety milliseconds is invisible on a page load and noticeable when it happens on every keystroke in an autocomplete field.
The honest summary
Pick a sensible region — we default to Singapore for customers serving Pakistan — put a CDN in front of static assets, and then spend your effort on caching, images and the plugin doing two hundred database queries per page. That is where the seconds are.